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Your customerexperiencemanagement (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them? That’s great!
High-end hospitality companies have owned the CX space for years because they maintain this mindset that every touch point they have with a customer has to be excellent. They want customers to leave their hotel or restaurant feeling like “wow - that was an amazing thing that I just experienced.”.
and I was arguing back then that as long as we had the permission of the customer to have a follow-up, that we're doing the customer a service, and this is not market research what we're doing - this is customerexperiencemanagement. I need to measure the customerexperience."
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