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All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them? Most CX programs today gather customerfeedback data and use it to inform company decisions; but not many are coming back to their customers to let them know that their voice was heard.
High-end hospitality companies have owned the CX space for years because they maintain this mindset that every touch point they have with a customer has to be excellent. They want customers to leave their hotel or restaurant feeling like “wow - that was an amazing thing that I just experienced.”.
Lightspeed is a one-stop commerce platform that empowers merchants around the world to simplify, scale, and provide exceptional customer experiences. I’m the Senior Director of Global Support for our hospitality business and have been in the customer service space for about 18 years.
I think at the time when I started, my only understanding of customerfeedback was as a customer of. of individual feedback - individual customerfeedback - being revealed, not anonymous, and followed up on is a huge change. I need to measure the customer experience." I would call it.
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