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Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
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Should Social Media be the Responsibility of CustomerService or Marketing? . Therefore, DMG believes that social media is a service channel that should be properly staffed. Marketing vs. CustomerService. It doesn’t matter if customerservice or marketing oversees the social channel.
Features to consider: customer profiling, data management, campaign management, lead management, social media integration, marketing platform integration. Looking after customers. Customerservice processes can be managed tightly via CRM and it’s the best way to keep a real-time view of customer satisfaction.
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