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Should Social Media be the Responsibility of Customer Service or Marketing?

DMG Consulting

Should Social Media be the Responsibility of Customer Service or Marketing? . Therefore, DMG believes that social media is a service channel that should be properly staffed. Marketing vs. Customer Service. It doesn’t matter if customer service or marketing oversees the social channel.

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Your CRM, your choice

SugarCRM

Features to consider: customer profiling, data management, campaign management, lead management, social media integration, marketing platform integration. Looking after customers. Customer service processes can be managed tightly via CRM and it’s the best way to keep a real-time view of customer satisfaction.

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