Intercom, Inc.

DECEMBER 10, 2020

Nick’s belief that business is personal underpins his outlook, and he takes a “human-first” approach in his role. Businesses don’t buy stuff – whether it’s products or technology or whatever – just to be happy, right? In the B2B world, it’s not just about the experience.

B2B 223

B2B Outlook Sales Touchpoint 223

Execs In The Know

APRIL 23, 2021

Having the proper technology is especially important for employees who are returning to the workforce, but not to the office. Employees, with their refreshed outlook, will feel inspired to share ideas. An elevations case management system will bring concepts to fruition, and further motivate teammates to contribute ideas.

Innovation 93

Innovation CX VOC Outlook 93

SugarCRM

OCTOBER 27, 2022

We caught up with Volker Hildebrand, SugarCRM SVP Product Management, and Zac Sprackett, Chief Product Officer, to ask where the big innovations in sales technology can be found. SugarCRM is digitizing elements across the sales cycle, from case management and documentation all the way to guided customer workflows.

B2B 26

B2B E-commerce CRM CX 26