CEM, Customer Acquisition and Customer Experience Management

CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. CRMs tell you what is happening (prospect & customer contact information, what they bought, when they bought it, how much was spent, size of their company, etc.);

CEM

CEM CRM Customer Relationship Management VOC

Voice of the Customer – Gain Valuable Insights From Customer Feedback

Retently

AUGUST 9, 2018

Another way a Voice of the Customer program can help your customer acquisition efforts is by encouraging your satisfied clients to promote your brand to others – basically, we’re talking about word of mouth advertising. Why Is Customer Experience Management (CEM) So Important?

Voice of the Customer

Voice of the Customer Customer Feedback CEM Net Promoter Score

When ‘Push’ Marketing Goes Too Far

Beyond Philosophy

JUNE 23, 2015

We call this indiscriminate solicitation of prospective customers one variation of the “Casanova Complex” customer acquisition model, reflective of the 18th century Italian adventurer, perhaps best known for his many female “conquests.”

E-commerce

E-commerce Retail Customer Acquisition Government

Tech Customer Success

CEMs vs. CRMs (And Why You Need Both)

Voice of the Customer – Gain Valuable Insights From Customer Feedback

When ‘Push’ Marketing Goes Too Far

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