Remove CEM Remove Customer Experience Management Remove Voice of the Customer
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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. CRMs tell you what is happening (prospect & customer contact information, what they bought, when they bought it, how much was spent, size of their company, etc.); System Harmony.

CEM 84
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3 Reasons Why Customer Experience Management is So Powerful

PeopleMetrics

Customer experience management solutions are powerful tools for any business. Customer experience management solutions help focus your energy. In some cases, companies are tracking customer experience metrics and collecting feedback, but they’re unsure what to do with that data.

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State of Business-to-Business Customer Experience Management

ClearAction

State of Business-to-Business Customer Experience Management. How relevant are the trendiest customer experience management (CXM) practices in business-to-business (B2B) companies? Trendy Customer Experience Management. Need for a Customer Experience Management Strategy Model.

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5 Strategies for CX Excellence

PeopleMetrics

Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold. He founded PeopleMetrics in 2001 and is the architect of the company’s customer experience management (CEM) software platform. As CEO, he guides the company’s vision and strategy. Sean holds a Ph.D.

CX 163
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How to Optimize Your Survey with SMS & Video Feedback

PeopleMetrics

customer experience framework, Survey optimization, SMS survey, video feedback, customer feedback, feedback management, customer experience, voice of customer, voc, how to manage customer feedback, customer feedback strategy, how to collect customer feedback, customer feedback video, customer experience strategy, cem, voice of the customer, customer (..)

CEM 118
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Lesson #7: CX Is NOT The Same As Customer Service. Know The Difference.

PeopleMetrics

Customer service is part of the overall customer experience, not the entire customer experience. It is vital to understand the difference between CX and CS as you implement Voice of the Customer (VoC). Sean McDade, PhD is the author of Listen or Die: 40 Lessons That Turn Customer Feedback Into Gold.

CEM 117
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Improving Your CX One Employee at a Time

Beyond Philosophy

Both members of this marriage have a voice. The Voice of the Customer (VOC) refers to the feedback you get regarding a Customer’s expectations and their experience with your organization. The Voice of the Employee (VOE) refers to how employees participate in the decisions at your organization.

VOE 148