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Stop Making These Mistakes with Your Customer Experience

Beyond Philosophy

There is a hidden experience every Customer has with you. If you haven’t uncovered what it is, then you are probably making a huge mistake with your Customer Experience. When it comes to having a great Customer Experience, all organizations have made mistakes. Chances are, you are making more than one.

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Procter & Gamble learned the lesson that getting the habit wrong could mean the difference between fail and success of a product launch. When launching Febreeze initially they targeted people with odour problems at their homes.

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Customer Experience Articles

ClearAction

Customer Experience Articles. Customer experience articles. Tools, techniques, and case studies catalyze your customer experience management success. Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. Customer Centricity.

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Why Men & Women Remember Things Differently

Beyond Philosophy

There are experiences designed all the time that are gender specific. So why not in a Customer Experience as well? The Peak End Rule is that people judge their experience by how they felt at its most intense moment and the end of it, and they forget the other parts over time. What do you think?

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