CEM Customer Loyalty Gambling 
Beyond Philosophy
NOVEMBER 11, 2014
Procter & Gamble learned the lesson that getting the habit wrong could mean the difference between fail and success of a product launch. When launching Febreeze initially they targeted people with odour problems at their homes.
Beyond Philosophy
MARCH 28, 2016
This better memory is what Customers think of the next time they need something you offer, and it is what brings them back. Not only does an investment in the experience improve the Customer Loyalty, but it also reduces the costs associated with your Customer Service channels. Are you one of them?
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