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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

Procter & Gamble learned the lesson that getting the habit wrong could mean the difference between fail and success of a product launch. When launching Febreeze initially they targeted people with odour problems at their homes.

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Stop Making These Mistakes with Your Customer Experience

Beyond Philosophy

This better memory is what Customers think of the next time they need something you offer, and it is what brings them back. Not only does an investment in the experience improve the Customer Loyalty, but it also reduces the costs associated with your Customer Service channels. Are you one of them?

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Customer Experience Articles

ClearAction

Driving Customer Experience Across the Enterprise. Bridging the Customer Experience Chasm : Championing the Effort, pages 5-6. Customer Experience Management on a Shoestring Budget page 5. Customer Service “Wow” Versus “Ow” Interaction Bridges for Keeping Customer Commitments.