Beyond Philosophy

NOVEMBER 11, 2014

Procter & Gamble learned the lesson that getting the habit wrong could mean the difference between fail and success of a product launch. When launching Febreeze initially they targeted people with odour problems at their homes.

Net Promoter Score 167

Net Promoter Score CEM Gambling Social Media 167

Beyond Philosophy

MARCH 28, 2016

Leaving the emotions of an experience up to chance is a risky way to gamble with the loyalty of your Customers—particularly when competition is fiercer than ever. To help improve your Customer Experience sign up for our Certified Foundation CEM Training starting on April 8th. Are you one of them?

Customer Experience 113

Customer Experience Gambling CEM Start-ups 113

ClearAction

FEBRUARY 7, 2016

Customer Experience is Well-Defined by Metaphors BKM: Procter & Gamble. 51% of companies that are investing at least 10% in customer experience efforts are reaping referral rates of 10% or more; only 22% of companies that are investing less than 1% in CEM achieve referral rates of 10% or more.(3). Customer Experience Innovation.

Customer Experience 48

Customer Experience Gambling Social Media Close the Loop 48

Beyond Philosophy

FEBRUARY 17, 2015

For more concepts like the Peak End Rule and other important Customer Experience concepts, register for our Advanced Customer Experience Management (CEM) Certification Course beginning on April 20th. Emotional Engagement and Brand Loyalty: Procter and Gamble Get It…Do You? Please click here to learn more.

Gambling 167

Gambling CEM Customer Experience Management Customer Experience 167