Customer Experience Articles
ClearAction
FEBRUARY 7, 2016
Customer Experience is Well-Defined by Metaphors BKM: Procter & Gamble. Customer Experience Innovation. 51% of companies that are investing at least 10% in customer experience efforts are reaping referral rates of 10% or more; only 22% of companies that are investing less than 1% in CEM achieve referral rates of 10% or more.(3).
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