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Founded in 2011, the CXPA is the premier global non-profit international organization dedicated to the advancement and cultivation of the Customer Experience profession. Introducing your company to the best experts and CX and CEM Leaders. Certified Customer Experience CCXP Certification program.
All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The results of serving that need are typically financial (revenue, profit, funding, paychecks).
All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). The results of serving that need are typically financial (revenue, profit, funding, paychecks).
And, what is the impact of loyalty programs on enterprise profitability? McKinsey has noted that, “Despite relative underperformance in terms of revenue growth and profitability, over the past five years, market capitalization for companies that greatly emphasize loyalty programs has outpaced that of companies that don’t.” In the U.K.,
If this is not enough to convince you then get this – customer-centric brands report profits that are 60% higher than those that fail to focus on CX. This CEM tool empowers businesses to effectively manage and enhance their customer experience in an all-in-one platform. But the question arises – how to do it?
Die CXPA wurde 2011 gegründet und ist die weltweit führende Non-Profit-Organisation für die Weiterbildung und Förderung von Customer-Experience-Managern. Vernetzung Ihrer Unternehmung mit den besten Fachleuten und CX-/CEM-Managern. Webinare, Panels und andere Online-Learning-Tools.
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