5 Mistakes to Avoid in your Voice of Customer Program
PeopleMetrics
MARCH 30, 2017
Not getting executive buy-in: Leadership at the organization has to buy-into and ideally sponsor the VoC program. VoC programs change the culture of an organization by putting the customer first and responding to customers who have poor experiences. Poor program design: Many Voice of Customer (VoC) programs are not designed well.
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