Lesson #10: B2B VoC and B2C VoC Are Completely Different
PeopleMetrics
JUNE 4, 2019
Who are your customers? The answer to this question is key to creating a world-class VoC program. B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.
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