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Having mastered the art of listening, let’s see how companies translate this symphony of the voice of the customers into real-world improvements through the power of closed-loop feedback. Impact of ClosedLoop on Customer Service: 10 Brand Examples 1.
However, many CX professionals struggle to convince their executive leadership to prioritize and take action toward becoming a truly customer-centricorganization. I believe some of this is because there is so much emphasis on customer feedback metrics that we lose sight of the forest for the trees!
The best customer-centricorganizations start at the top. CX and company leaders must model the importance of customer-centricity and let it trickle down to employees. Customers who experience great service buy more and stay loyal to brands for longer. Close the loop with customers.
In addition, management should train employees in customer-handling strategies and policies to ensure that they understand their role and what is expected of them in creating a positive customer experience. #3
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