Remove Close the Loop Remove Customer Experience Management Remove VOC
article thumbnail

Closing the Loop on Alerts Provides Immediate ROI. Get It Right!

PeopleMetrics

Closing the loop arguably drives the greatest ROI with VoC programs. Here's how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. The ability to immediately follow up and resolve customer issues is reason enough to invest in VoC.

article thumbnail

The 3 Most Valuable Types of VoC Alerts

PeopleMetrics

Taking action on an individual customer response to a survey about a recent experience is the most direct evidence of ROI for VoC programs. Alerts allow companies to recover lost customers, recognize star employees and generate new leads. If the customer answers, “Yes,” the recognize alert is triggered.

VOC 78
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are You There, Company? It's Me, Your Customer.

PeopleMetrics

Your customer experience management (CEM) system is up and running. You are actively listening to your customers and have an impressive 20% survey response rate. All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them?

article thumbnail

How Many of Your Customers Have Suggestions for Improving Customer Experience?

PeopleMetrics

The second may even be worse, because it includes failure to meet customer expectations. (If If customers give feedback, they want to see something come of it. We call that “ closing the loop.”). Acting on customer feedback folds the voice of the customer into business operations.

article thumbnail

How to Gain Leadership Buy-In for VoC. HINT: Show Them The $$$

PeopleMetrics

In turn, the best way to secure executive sponsorship in VoC is to demonstrate that improving the customer experience pays big returns. Then begin to create your own internal business case for VoC. Public information is the first place to begin and often the only place to start if you have no VoC in place.

VOC 70
article thumbnail

Using B2B VoC to Transform Customer Experience

ClearAction

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. Why is there a gap?

VOC 54
article thumbnail

How Customer Listening Assessments Create Better CX

Experience Investigators

Eventually, the organization gets to a point where they are applying CX best practices and doing what needs to be done for actual Customer Experience Management. Related: Customer Experience Management Defined: How is it Different than CX? How Customer Experience Maturity Splinters.

CX 131