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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

In this way, journey mapping and redesign directly contribute to stronger customer relationships and better business outcomes. Voice of the Customer and Feedback Loops Listening to customers is at the heart of any customer experience initiative.

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A Guide to NPS for Brand Management and Customer Success Consultants

Retently

Work with your clients to close the loop and respond to feedback One of the most common Net Promoter Score mistakes is using NPS as a purely quantitative feedback system, all while ignoring or forgetting to act on the qualitative feedback provided by customers.

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

As he puts it: In the latest episode in our Scale series, Intercom’s Dee Reddy caught up with Nate to learn how to tune in to the voice of the customer, and how a holistic approach to customer experience can be the ultimate brand differentiator.

CX 218
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5 Necessities of an Effective Closed-Loop Customer Feedback Program

PeopleMetrics

Customers expect that if they take the time to provide personal feedback, then someone should take the time to provide personal follow-up. A closed-loop customer feedback management system gives institutions the tools they need to take this personal follow-up and “close the loop” on each piece of customer feedback.

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Key Differences: Customer Experience Management vs. Customer Relationship Management

SurveySensum

Customer Experience Management vs. Customer Relationship Management – What are the Key Differences? Good customer experience goes beyond a transaction — it’s about making your customers feel heard, valued, and understood. But as customer expectations evolve, so do the tools to manage them.

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The Role of NPS in Banking and Other Financial Institutions

SurveySensum

It asks the customers how likely they are to recommend the company’s products or services to others, typically on a 5 or 11-pointer scale. And an NPS score can be from -100 to 100 and can provide insights into a bank’s overall customer experience. Show customers that their opinions matter and that their feedback leads to change.

NPS 52
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How to Predict Customer Churn—And What to Do About It

Totango

Research by Deloitte shows that personalized customer experience is now just as important to customer decision-making as speed of service and ROI. Beating churn means delivering personalized value at every step of the customer relationship. . Ways to Predict Customer Churn. Pay Attention to NPS and Close the Loop.