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How to Lead a B2B CXTransformation ProgramAnd Avoid Costly Mistakes Introduction: The Importance of CXTransformation in B2B Todays business customers expect seamless, responsive, and value-rich interactions at every stage of the partnership. Equally important is visible sponsorship.
Here are some strategies to gain leadership buy-in for customer experience, the importance of measuring CX performance, and how to effectively communicate the business case for CXtransformation. Executives want to see a clear link between CX initiatives and financial goals. And that leads to more retained revenue.)
Secure the support of the C-suite executives since Forrester stated “ Every successful transformation we studied began with a customer experience epiphany by a CEO or COO.” ” Build a cross-functional CX team: get the key players from the whole company (chief executives, heads of departments) onboard CXtransformation.
Secure the support of the C-suite executives since Forrester stated " Every successful transformation we studied began with a customer experience epiphany by a CEO or COO." Build a cross-functional CX team : get the key players from the whole company (chief executives, heads of departments) onboard CXtransformation.
The Core At the core of your CXtransformation is the vision. Closing the loop with employees and customers is an important and necessary part of the transformation work. What is the intended future experience for your customers? What are their desired outcomes ? What are the business' desired outcomes?
Secure the support of the C-suite executives since Forrester stated " Every successful transformation we studied began with a customer experience epiphany by a CEO or COO." Build a cross-functional CX team : get the key players from the whole company (chief executives, heads of departments) onboard CXtransformation.
Improving your bank’s CX is necessary for staying competitive, as reports show that 70% of financial service companies are investing in CXtransformation. Financial organizations that have completed a CX project have seen noted improvements in their customer ratings and revenue.
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