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The goal: a comprehensive analysis of whether these innovations can truly supplant old-school surveys, and what that means for the future of customer experience management. This closes the loop faster than traditional survey programs where findings might take weeks to disseminate. Instead of explicitly asking How do you feel?,
This information is used to lead a cross-functional meeting once a week in which we learn from the VoC data and close the loop on it. Over time, we’ve been able to generate trending reports and establish priorities based on the combined data set. It’s nearly free, and extremely effective.
And we don’t expect it to slow down this year, in fact we expect the pace of innovation to accelerate. You can now pull in all this data into CustomerXM so you get the full picture, across all your channels. Plus, you can also close the loop on those same platforms, so wherever your customers are you can listen and take action.
But before we dive headfirst into 2020, here’s a quick look at some of the top innovations on the Experience Management Platform in 2019. And 2020 is going to be even busier, as we continue to innovate and respond to your feedback with new innovations, developments and partnerships that will help you take your XM program to the next level.
Close the loop with individual or group of customers to respond to their feedback. Analyze: Perform advanced analysis of the feedback, including structured and unstructureddata, so you can improve business results and create a clear view of issues you need to address. White Paper. Case study.
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