Nate Brown on why proactive CX is the next competitive battleground
Intercom, Inc.
OCTOBER 22, 2020
Paul Hagen, a former CX Analyst at Forrester, says that a breakdown in CX often occurs for one of two reasons – a lack of strategy or poor execution that fails to close the loop from customer feedback to action. In fact, despite the many opportunities CX affords, studies show that 93% of CX initiatives are actually failing.
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