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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

For instance, some companies form a CX governance board comprising senior leaders from sales, marketing, operations, services and finance, chaired by the CX executive sponsor. For instance, sales teams might be rewarded not just for hitting revenue targets but also for customer satisfaction scores or retention of their accounts.

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The Hidden Flaws in Toyota’s German Dealerships CX: What Happened to Accountability?

eglobalis

They are more focused on making sales than nurturing long-term relationships, a strategy that could lead to declining trust and customer loss in the long run. They seem unaware of the importance of closing the loop, which is a fundamental part of customer care, whether through formal VoC (Voice of Customer) programs or not.

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The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

Sales of the ApexSmart 5000 plummeted. Max finally started to notice the declining sales numbers, but he was convinced it was just a temporary setback. Apex Faces the Consequences The fallout was swift and brutal: Sales Tanked: Retailers began pulling Apex products from their shelves due to customer backlash. Couldnt set it up.

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Seven Useful Tips from Experts to “Close the Loop” Customer Feedback

SurveySensum

Responding to feedback with an appropriate solution and closing the ticket is what we call to close the loop feedback. Closing the loop with customer feedback doesn’t need to be difficult at all. . Integrate feedback with CRM, Point of Sale, In-App, and Website. Greater engagement leads to higher sales!

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TOO EXPENSIVE OR NOT DELIVERING ON VALUE?

Futurelab

Price was not the issue for this love brand, we concluded (the sales director lost a bet to the CEO on this topic). The brand closed the loop on them, but this case made us rethink how we interpret comments in general. They clearly did not get the same value as happy customers.

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Announcing our new, customizable Inbox – now with apps

Intercom, Inc.

As a support or sales rep, you’re expected to respond to customers fast , resolving issues or converting leads as quickly as possible without losing that personal touch. Userfeed is built exclusively on Intercom and enables you to seamlessly capture, manage and close the loop on product feedback. Enter the Userfeed app.

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20 Call Center Pros Share the Most Undervalued Call Center Metrics and How To Better Leverage Them

Callminer

In addition to closing the loop with conversion data, call centers can further leverage back-end conversion rates through robust technology that offers a view into the full lead lifecycle from end to end. Maybe that’s cutting out a step in the sales process that slows them down or buying a power dialer for them to use, like MOJO.