Remove Close the Loop Remove Sentiment Analysis Remove Touchpoint
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From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When

eglobalis

B2B companies face intense pressure to listen to customers across roles and touchpoints, beyond just the champion or primary contact. In fact, poorly executed surveys can alienate customers: Forrester notes that too many questionnaires feel like interrogations, effectively adding a negative touchpoint to the B2B customer experience.

B2B 310
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Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

Amongst many in the market, two techniques stand out Text analysis and Sentiment Analysis. What is Sentiment Analysis? Sentiment analysis , also called opinion mining, is a specialized form of text analysis that focuses on detecting the emotional tone behind a piece of text. What They Analyze?

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

Paul Hagen, a former CX Analyst at Forrester, says that a breakdown in CX often occurs for one of two reasons – a lack of strategy or poor execution that fails to close the loop from customer feedback to action. In fact, despite the many opportunities CX affords, studies show that 93% of CX initiatives are actually failing.

CX 218
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Lesson #22 Revisited: Start Small with Transactional VoC—You’ll Thank Me Later

PeopleMetrics

Implement a full-scale, omnichannel transactional VoC program across every touchpoint. However, complex issues and high-value customers still require human intervention in a traditional close the loop process. The natural instinct? But heres the reality: starting slow with a pilot program is the smarter, more strategic move.

VOC 62
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How to Improve Your Net Promoter Score (NPS): Comprehensive Strategies for Success

SurveySensum

Are you capturing feedback at all the relevant touchpoints/customer interactions handled by multiple teams? Thats why, NPS is measured at every touchpoint of marketing, sales, product, after-sales, onboarding, support, and renewal. Identify the High-Impact Journey Understanding customer feedback at individual touchpoints wont help you.

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Delighted vs SurveyMonkey vs SurveySensum: Detailed Comparison

SurveySensum

It helps you create multi-touchpoint surveys, gather real-time insights, close the loop , and get expert support every step of the way. Plus, it comes with AI features that simplify and speed up the entire process from survey creation to open-ended text analysis. Its a game-changer for closing the loop fast.

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Voice of the customer tools that drive actionable change

SurveySensum

It measures customer loyalty and sentiments by listening to your customers, understanding their expectations, and closing the loop. You can also promote positive reviews and co-create with the customers to gauge their sentiments and loyalty. Close the loop by informing the customers of the actions taken.