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Social media has been a game-changer here: customers often voice praise or grievances on Twitter, Facebook, or WeChat as their experience unfolds. Smart brands use sociallistening tools to monitor these platforms continuously, detecting spikes in positive or negative sentiment and responding on the fly.
But the challenge is – while 73% of customers expect seamless experiences, only 29% of businesses deliver. The solution: Listen to the voice of the customer. While it can be challenging to extract clear insights from this unstructured data, sociallistening tools help track trends and understand customer sentiment.
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