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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Customer experience spans many touchpoints and processes trying to fix everything at once can overwhelm the team and dilute resources. These tools can gather customer feedback from multiple channels (email surveys, web feedback forms, support calls, social media, etc.), Another key aspect of strategy is prioritization.

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From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When

eglobalis

B2B companies face intense pressure to listen to customers across roles and touchpoints, beyond just the champion or primary contact. In fact, poorly executed surveys can alienate customers: Forrester notes that too many questionnaires feel like interrogations, effectively adding a negative touchpoint to the B2B customer experience.

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What is Customer Feedback Analytics and Why Your Business Needs It

SurveySensum

By closely analyzing customer feedback – be it through surveys, reviews, or social media comments – companies can gain deep insights into how customers feel about their products or services. This includes survey responses, customer reviews, social media mentions, and other similar feedback channels.

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What is a Good Net Promoter Score?

SurveySensum

Compare Scores By Channels NPS surveys are sent through diverse channels like email, social media, mobile apps, SMS, and so on. To improve customer tolerance level, you can: Add more customer touchpoints for assistance Enhance transparency about service issues Simplify accessibility and processes 3.

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Text Analytics vs Sentiment Analysis: Key Differences & Applications

SurveySensum

Both Work With Unstructured Data : Both text and sentiment analysis deals with unstructured customer data and feedback, such as texts, emails, surveys, social media conversations, online reviews, etc. Common data sources for both include product reviews, social media posts, emails, call transcripts, and survey responses.

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Lesson #2 Revisited: AI and the Real Meaning of CX Measurement

PeopleMetrics

AI now enables companies to gather and analyze feedback from a variety of channels, including social media, chat logs, emails, and even voice interactions. Example : A retail brand monitors social media mentions using AI. Humans still need to determine what questions to ask, and which touchpoints matter most.

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15 Best SurveyMonkey Alternatives & Competitors [2025]

SurveySensum

Closed Loop Follow-Up Use detailed feedback and insights to resolve bad customer experiences immediately and convert your detractors and passives to promoters. This tool lets you tag negative and positive messages, automate support, and close the loop quickly. 10 Best Qualtrics Competitors and Alternatives in 2025 3.