From Asking to Knowing: How AI Is Replacing B2B Customer Surveys—Not If, but When
eglobalis
MAY 13, 2025
B2B companies face intense pressure to listen to customers across roles and touchpoints, beyond just the champion or primary contact. In fact, poorly executed surveys can alienate customers: Forrester notes that too many questionnaires feel like interrogations, effectively adding a negative touchpoint to the B2B customer experience.
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