article thumbnail

The Tale of Apex Gadgets: A Cautionary Tale of Ignoring Customer Experience

ECXO

To start the year with a twist, Im shaking things up. Apex grew quickly, adding new products to their lineup and hiring employees to keep up with the demand. Customers were starting to complain about poor customer service, confusing user manuals, and the lack of durability in newer products. Couldnt set it up.

article thumbnail

How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership Commitment and Vision Leading a customer experience transformation starts at the top. For example, a company might aim to increase customer retention by a certain percentage, to drive up cross-sell revenue, or to reduce service costs by improving first-contact resolution.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lesson #31 Revisited: Root Cause Analysis (RCA) Is a Must—AI Helps a Bit, But the Pain andthe Payoff Are Still Yours

PeopleMetrics

Theres a certain kind of VoC ROI thats immediateyou close the loop on a bad experience, follow up with the customer, maybe save the relationship, maybe turn a detractor into a promoter. It might notice that long wait, check-in line, and front desk delay are showing up more often than before. Thats great. Thats meaningful.

VOC 90
article thumbnail

How to Close the Loop With Customer Feedback

Gainsight

They’re providing you with high-quality feedback and you aren’t responding to them, you aren’t closing the loop. If you don’t close the loop you risk alienating your customers. So, with that in mind, let’s look at some of the ways you can close the loop when it comes to customer feedback… 1: Transparency.

article thumbnail

How Mature Are Your Digital Experiences? A Step-by-Step Guide to Improved CX

With some customers reporting that they would pay up to 3x more for a better experience, it’s time to move beyond the status quo and level up your CX. But many companies wonder about their own CX maturity and how they can start improving their operations and processes to deliver strategic, exceptional CX.

article thumbnail

Closing the Loop on Alerts Provides Immediate ROI. Get It Right!

PeopleMetrics

Closing the loop arguably drives the greatest ROI with VoC programs. Here's how it works: when an individual customer has a problem, the front line of the operation is notified and can follow up to make things right. The ability to immediately follow up and resolve customer issues is reason enough to invest in VoC.

article thumbnail

AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

By intervening quicklyposting updates or reaching out to affected usersthey manage the experience in real time, potentially turning around sentiment that would have shown up as poor NPS scores weeks later. Think of the star rating prompt right after an Uber ride, or the thumbs-up/down after a Netflix episode.

AI 317