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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership Commitment and Vision Leading a customer experience transformation starts at the top. For example, a company might aim to increase customer retention by a certain percentage, to drive up cross-sell revenue, or to reduce service costs by improving first-contact resolution. Another key aspect of strategy is prioritization.

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How to Improve Customer Experience: A Step by Step Guide

Lumoa

Voice of the customer: where to start? Define Roles Set targets Collect customer feedback Analyze the feedback Act on the feedback Close the loop with the customers Enhance customer-centric culture Recommended reading on Customer experience Why do you need Customer Experience Management?

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

As he puts it: In the latest episode in our Scale series, Intercom’s Dee Reddy caught up with Nate to learn how to tune in to the voice of the customer, and how a holistic approach to customer experience can be the ultimate brand differentiator. In the old days, customer service was solely seen as the company’s clean-up crew.

CX 218
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What is Conversational AI and How Does it Work?

DMG Consulting

These applications deliver a persistent and consistent user experience across all touchpoints to reduce customer effort and enhance the customer experience (CX) while increasing self-service automation. CAI solutions are designed to support free-flow dialogues in which consumers speak naturally, using their own words, to make requests.

AI 62
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Lesson #22 Revisited: Start Small with Transactional VoC—You’ll Thank Me Later

PeopleMetrics

This is where VoC starts driving serious business resultsreducing churn, improving social reviews, and even generating new leads. Implement a full-scale, omnichannel transactional VoC program across every touchpoint. But heres the reality: starting slow with a pilot program is the smarter, more strategic move. Congratulations!

VOC 62
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Are You There, Company? It's Me, Your Customer.

PeopleMetrics

Your customer experience management (CEM) system is up and running. Making a point to come back to “close the loop” with your customers can reap greater rewards than you might think. Closing the loop with your customer means going a step beyond just gathering and analyzing survey response data. That’s great!

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How to Leverage Employee Feedback on Your Customer Experience

PeopleMetrics

It gives you emotional snapshots of your company’s touchpoints. Companies that are successful in using employee feedback to improve customer experience start with a goal in mind: to make it easy. It could be a five-minute, stand-up meeting. Make sure to close the loop on employee feedback. What does that mean?