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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictive analytics, and streaming data to capture customer insights in the moment. Think of the star rating prompt right after an Uber ride, or the thumbs-up/down after a Netflix episode.

AI 326
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Lesson #31 Revisited: Root Cause Analysis (RCA) Is a Must—AI Helps a Bit, But the Pain andthe Payoff Are Still Yours

PeopleMetrics

Theres a certain kind of VoC ROI thats immediateyou close the loop on a bad experience, follow up with the customer, maybe save the relationship, maybe turn a detractor into a promoter. Thats where root cause analysis (RCA) comes inand in my view, its one of the most powerful, yet underused, parts of a VoC program.

VOC 90
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Leadership Commitment and Vision Leading a customer experience transformation starts at the top. For example, a company might aim to increase customer retention by a certain percentage, to drive up cross-sell revenue, or to reduce service costs by improving first-contact resolution.

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Lesson #22 Revisited: Start Small with Transactional VoC—You’ll Thank Me Later

PeopleMetrics

So, youve launched a relationship survey, set a CX baseline, and now youre ready to dive into transactional VoC. This is where VoC starts driving serious business resultsreducing churn, improving social reviews, and even generating new leads. Implement a full-scale, omnichannel transactional VoC program across every touchpoint.

VOC 62
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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators

Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. Let’s review 5 questions to consider as you set up customer listening posts for your Voice of the Customer program. 5 Questions to Ask When Setting Up Listening Posts to Improve your VoC Program.

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Are You There, Company? It's Me, Your Customer.

PeopleMetrics

Your customer experience management (CEM) system is up and running. All signs point to a successful Voice of Customer (VoC) program. Making a point to come back to “close the loop” with your customers can reap greater rewards than you might think. Do not delay when closing the loop with customers.

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Using B2B VoC to Transform Customer Experience

ClearAction

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. 80% of B2B companies said they track voice-of-the-customer (VoC) as a means to improve business processes and 63% do it to increase customer-centricity. So, are we really setting ourselves up for success in these objectives? It’s tempting to start with VoC.

VOC 54