Close the Loop Structured Data Unstructured Data 
CX Accelerator
FEBRUARY 12, 2018
Also, there are reports that between 80-85% of information a business uses is in unstructured form. Businesses must do something with this unstructured data to use it in some purposeful way. This unsolicited feedback data can come from three places. 4) Tell a complete story with your data.
SurveySensum
MARCH 3, 2022
A VOC tool is software that allows you to collect feedback and generate in-depth analysis reports from unstructured data. The ultimate aim of using it is to derive insights, make data-driven business decisions, and create exceptional customer experiences. . Closing the loop. Cons: Messy consumer data aggregation.
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