PeopleMetrics

APRIL 22, 2025

Over the past 3 months, Ive been revisiting lessons from Listen or Die: 40 Lessons That Turn Customer Feedback into Gold through the lens of AI. From NPS to VoC, AI has transformed how we look at and act on customer experience. Writing this series has been one of the most energizing projects of my career.

AI 62

AI VOC Text Analytics NPS 62

CX Accelerator

FEBRUARY 12, 2018

To be able to know and understand what customers want, companies must listen to their customers. That’s why companies are implementing some type of voice of the customer (VoC) program. Why Is VoC Important? In 2017, VoC maturity is still an issue. Set up listening posts where it matters.

Voice of the Customer 140

Voice of the Customer VOC Close the Loop Unstructured Data 140

CX Accelerator

OCTOBER 9, 2018

Breaking free from survey mentality with unstructured customer feedback. It’s hard to say exactly when or how it happened, but the phrase “Voice of the Customer” (VoC) has become nearly synonymous with survey process. Customers are discussing a company's products and brand in real time.

VOC 160

VOC Unstructured Data Close the Loop Social Media 160

Experience Investigators

OCTOBER 27, 2020

Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. The plan typically includes suggestions for customer listening posts. Listening posts: Help us understand individual customer needs and experiences closer to real-time. Where and when to ask for it.

Voice of the Customer 130

Voice of the Customer Close the Loop VOC Social Media 130

PeopleMetrics

JUNE 16, 2016

(If customers give feedback, they want to see something come of it. We call that “ closing the loop.”). Acting on customer feedback folds the voice of the customer into business operations. If you’re in the habit of acting on feedback, you’re continuously acting on behalf of your customers.

Close the Loop 118

Close the Loop Customer Experience VOC Voice of the Customer 118

Experience Investigators

JULY 20, 2021

Customer experience leaders often refer to “listening posts” in the customer journey. These are the individual ways customers are asked to provide specific feedback. Related: Improving Your Voice of the Customer Listening Posts? Closing the loop with customers in a consistent way.

CX 131

CX Close the Loop Social Media Voice of the Customer 131

PeopleMetrics

DECEMBER 5, 2017

You are actively listening to your customers and have an impressive 20% survey response rate. All signs point to a successful Voice of Customer (VoC) program. Do your customers know that you’re actually listening to them? It is their responsibility to then “close the loop” by contacting the customer.

Close the Loop 117

Close the Loop Net Promoter Score Hospitality Hospitality 117

SurveySensum

MARCH 3, 2022

11 best Voice of the Customer tools to listen to your customers effectively. Studies state that companies still find it difficult to stand out in the competition based on the customer experience they provide. VOC tools help you listen and comprehend the customer expectations, opinions, and feedback.

Voice of the Customer 52

Voice of the Customer VOC Sentiment Analysis Close the Loop 52

ClearAction

AUGUST 2, 2016

Using B2B VoC to Transform Customer Experience Lynn Hunsaker. Customer experience transformation is the top priority of business-to-business (B2B) companies that track customer survey data. That’s according to a series of global B2B customer experience studies that I led. It’s tempting to start with VoC.

VOC 54

VOC B2B Customer Experience Close the Loop 54

Experience Investigators

JANUARY 5, 2022

You made these goals part of your Customer Experience Success Statement , which helped those in your organization understand not only what’s to know what’s most important for the year, but also how to communicate and measure that success. Article] Use SMIRC Goals to Define Customer Experience Outcomes. Ask these questions. ?.

Customer Experience 134

Customer Experience Customer Journey Map Close the Loop Voice of the Customer 134

ClearAction

MARCH 24, 2017

Value Chain Solution to VoC ROI Lynn Hunsaker. Voice-of-the-customer (VoC) ROI can be elusive unless you’re adamantly driving customer experience transformation. The key to VoC maturity and ROI is not sophistication or breadth of market research. What is a value chain? That is mutual value creation.

VOC 48

VOC CXM Close the Loop Voice of the Customer 48

CX Journey

APRIL 17, 2019

Image courtesy of Pixabay This is the second of a two-part series on common VoC program mistakes. Note that I haven't prioritized or categorized these mistakes, but take a close look at each one to ensure you're not committing any of them. OK, so let's dive in on the next installment of VoC program mistakes.

VOC 59

VOC Close the Loop Touchpoint Social Media 59

Doing CX Right

SEPTEMBER 5, 2020

Voice of the Customer, commonly referred to as VOC, can be YOUR company game-changer WHEN DONE RIGHT! I speak a lot on podcasts about VOC and the art and science of getting feedback from customers to inform business decisions, and employees (VOE) too. This is the theme of my recent Customer Experience book.

VOC 52

VOC VOE Voice of the Customer Close the Loop 52

Experience Investigators

JULY 12, 2022

What does building a Voice of The Customer (VoC) program from the ground up look like? Typically, it’ll start with a general plan on how an organization is going to gather customer feedback — a plan that typically includes Customer Listening Posts. What are Customer Listening Posts?

VOC 52

VOC Close the Loop Social Media Voice of the Customer 52

Customer Service Life

AUGUST 22, 2019

Very simply, we add one of these metrics, often CSAT, to our quality form and ask our quality coaches to help their team see the impact the service they provide has on the overall customer experience — good or bad. Listen to the voice of the customer (VOC).

NPS 107

NPS Contact Center Close the Loop Net Promoter Score 107

SurveySensum

DECEMBER 22, 2022

And that’s where VOC comes into the picture. So, what is VOC? Voice of Customer (VOC) – Brief. Customer feedback is crucial for any business’ growth. And a VOC program helps businesses gather customer feedback through multiple channels and enable customer-centricity across the organization. .

VOC 52

VOC Customer Retention Social Media Close the Loop 52

Lumoa

FEBRUARY 9, 2023

Customer-Centricity Customer centricity refers to customer-oriented culture in the company. The essentials include the shared targets, shared understanding, and the voice of the customer program implemented across the organization. How a CSAT survey can look like. Image by Retently.

Net Promoter Score 167

Net Promoter Score Customer Experience B2C Social Media 167

ClearAction

DECEMBER 11, 2016

And so it is with every one of the groups in your company that is managing part of the end-to-end customer experience. CRM, VoC, UX, FCR, NPS, DX, and so on — it’s more than alphabet soup. Business results are correlated with coordination of customer experience management methods.

Net Promoter Score 73

Net Promoter Score Customer Experience Close the Loop VOC 73

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity Today 2. VoC Maturity Essentials – VoC Collaborators – VoC Transformers 3. Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management.

VOC 62

VOC B2B Close the Loop Non-Profits 62

CX Journey

JULY 10, 2014

Data Sources Any initiative to improve the customer experience will be unsuccessful without understanding the customer and his needs. Then close the loop on your own change management process: track and measure your efforts in order to maintain a continuous improvement cycle. What is the right data?

Unstructured Data 82

Unstructured Data Customer Experience VOE Data Mining 82

Confirmit

NOVEMBER 16, 2020

Here is a sneak peek into the captivating stories you’ll find in these pages: Amadeus runs a global VoC program that gathers timely feedback and delivers insight into pain points to maintain long-term customer relationships. Forecasted revenue increase by 22% as a result of actions taken based on customer feedback.

VOC 52

VOC Close the Loop Touchpoint Voice of the Employee 52

Zendesk

DECEMBER 6, 2021

Co-creating with customers can help avoid service issues by inviting customers to design experiences with you proactively. Of course, listening to customers with an ongoing Voice of the Customer (VoC) program is another way to stay connected to their experiences. Deliver proactive customer experiences.

Close the Loop 98

Close the Loop VOC Start-ups Retail 98

Lumoa

APRIL 24, 2018

All of this goes to say that NPS can contribute to a brand’s customer-centric evolution, but the metric is not a silver bullet and should be used in conjunction with other insights. NPS can provide clarity on the status of CX efforts, but the voice of the customer lights the way to improved customer journeys."

NPS 126

NPS CX Net Promoter Score Close the Loop 126

Qualtrics

DECEMBER 6, 2021

Introducing our native integrations with Google and Facebook reviews, which will enable businesses to power their VoC programs with insights from the channels their customers are using. Your social media and online review channels can provide a wealth of insights to fuel your voice of the customer (VoC) program.

VOC 48

VOC CX Close the Loop Social Media 48

Lumoa

MARCH 20, 2018

Find more sources on how to deal with customer churn here: " How to Reduce Customer Churn: 6 Helpful Tips to Try " by Hubspot, " 6 ways you can improve churn rate and increase revenue " by Kissmetrics, " Tips from 32 CX Pros how to reduce customer churn " by NGData. That's a very typical design of a CSAT survey.

Net Promoter Score 107

Net Promoter Score Customer Experience CEM B2C 107

CX Journey

APRIL 17, 2019

Image courtesy of Pixabay This is the second of a two-part series on common VoC program mistakes. Note that I haven't prioritized or categorized these mistakes, but take a close look at each one to ensure you're not committing any of them. OK, so let's dive in on the next installment of VoC program mistakes.

VOC 32

VOC Close the Loop Touchpoint Social Media 32

Experience Investigators

APRIL 13, 2021

Customer experience leaders often talk with confidence about their Voice of the Customer (VoC) programs. They boast about how often they survey customers, collect feedback via fancy technologies, and produce reports with color-coded graphs. Customer interviews can be a key step in: Customer Journey Mapping.

Customer Journey Map 105

Customer Journey Map CX Start-ups Close the Loop 105

Lumoa

JANUARY 24, 2024

Your role involves discerning which data points can be transformed into actions that enrich the customer experience and drive business value. This means not just listening but also interpreting and acting on what customers are communicating.

Text Analytics 78

Text Analytics Customer Feedback Net Promoter Score Sentiment Analysis 78

PeopleMetrics

FEBRUARY 25, 2022

Voice of Customer (VoC) or customer listening. Voice of customer refers to the aggregate picture of your customers' expectations, preferences, dislikes, and feedback over time. A VoC program collects, studies, and analyzes this information to help guide strategic decisions.

CX 71

CX Net Promoter Score Customer Experience Touchpoint 71

Experience Investigators

OCTOBER 17, 2023

Some of them have fancy, customer-focused titles like Chief Customer Officer or Vice President of Customer Experience. Others have more common org chart regulars, like Chief Marketing Officer or Voice fo the Customer (VoC) Director. The one thing they all have in common?

CX 94

CX Customer Experience CX Transformation Net Promoter Score 94

Confirmit

APRIL 16, 2018

For quite some time, the default assumption has been that an organization’s Customer Experience (CX) team should be the exclusive owners of initiatives to listen to the Voice of the Customer (VoC) and improve the Customer Experience. Voice of the Customer Best Practices.

CRM 40

CRM Customer Experience Close the Loop VOC 40

Qualtrics

MAY 30, 2019

Some ways to improve your customer service include: Offer multiple channels for support. Close the loop with customers. Implement Voice of the Customer programs. Optimize wait and response times. Use benchmark metrics like CSAT and NPS.

CX 52

CX Customer Experience Customer Journey Map Close the Loop 52

Experience Investigators

JANUARY 10, 2023

You made these goals part of your Customer Experience Success Statement , which helped those in your organization understand not only know what’s most important for the year, but also how to communicate and measure that success. Guide] Customer Listening Assessment Guidebook. Related Resources: [Guide] SMIRC Goals checklist.

Customer Journey Map 52

Customer Journey Map Customer Experience Close the Loop CX 52

ClearAction

APRIL 18, 2020

Customer experience management , as it should be managed, is alignment of the company to customers. Resolving the instance is the norm today, driven by voice-of-the-customer technology vendors’ emphasis on closing the loop with customers who rated something poorly in a survey.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Close the Loop 62

Gainsight

OCTOBER 5, 2020

Typically, SaaS vendors do their best to incorporate the ‘Voice of the Customer’ (VoC) into their roadmaps, displaying their commitment to their users. How Community facilitates a Closed-Loop Feedback Process. It isn’t easy to close the loop when you don’t know where it started.

Customer Feedback 52

Customer Feedback Close the Loop VOC Education 52

SurveySensum

FEBRUARY 11, 2022

Closing the loop. Since closing the loop is very important, their team helps you with how to analyze the gathered feedback, understand the customer issues from the core, communicate with the customer that you are working on their feedback to resolve their complaints, and actually fix the problem with the relevant teams.

Close the Loop 52

Close the Loop Touchpoint NPS Customer Feedback 52

Lumoa

MARCH 20, 2018

Find more sources on how to deal with customer churn here: " How to Reduce Customer Churn: 6 Helpful Tips to Try " by Hubspot, " 6 ways you can improve churn rate and increase revenue " by Kissmetrics, " Tips from 32 CX Pros how to reduce customer churn " by NGData. That's a very typical design of a CSAT survey.

Net Promoter Score 60

Net Promoter Score Customer Experience CEM B2C 60