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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Empathy alone is like voice of the customer (VoC) initiatives that fail to close the loop—offering zero value to clients and accelerating their path to churn. In fact, for many clients, hearing “we understand your frustration” without a clear plan to resolve the issue only deepens dissatisfaction.

CX 497
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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

McKinsey’s research highlights that personalized customer interactions significantly improve satisfaction. This not only closes the loop but also demonstrates a commitment to solving problems. This action generated positive buzz and reinforced their customer-centric reputation​.

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Five Keys To Driving Voice of the Customer Success

CX Accelerator

If customers don’t get immediate value, they will likely leave and go to a company who will deliver an experience that meets their expectations. To be able to know and understand what customers want, companies must listen to their customers. That’s why companies are implementing some type of voice of the customer (VoC) program.

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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators

Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. The plan typically includes suggestions for customer listening posts. Listening posts: Help us understand individual customer needs and experiences closer to real-time. What feedback to gather.

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AI and Real-Time Tech vs. Traditional CX Surveys: Who Will Win the Upcoming Battle?

eglobalis

By leveraging AI in this way, companies effectively listen to customers continuously without bombarding them with questions. They capture the voice of the customer as it is naturally expressed. This closes the loop faster than traditional survey programs where findings might take weeks to disseminate.

AI 317
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Storytelling is a powerful tool here sharing real customer stories, both successes and failures, can help employees emotionally connect to the impact they have on customers. Some companies bring the voice of the customer into internal meetings by playing recorded client feedback or inviting customers to speak about their experience.

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TOO EXPENSIVE OR NOT DELIVERING ON VALUE?

Futurelab

We ran a Voice of the Customer pilot for a much-loved global lifestyle product. But a small percentage of customers had issues with product quality, and their price complaints were not funny. They clearly did not get the same value as happy customers. That’s what my last week’s column was about. Well, almost.