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Five Keys To Driving Voice of the Customer Success

CX Accelerator

If customers don’t get immediate value, they will likely leave and go to a company who will deliver an experience that meets their expectations. To be able to know and understand what customers want, companies must listen to their customers. That’s why companies are implementing some type of voice of the customer (VoC) program.

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Improving your Voice of the Customer listening posts? Ask these questions

Experience Investigators

Voice of the Customer (VoC) programs often start with a general plan on how to gather customer feedback. The plan typically includes suggestions for customer listening posts. Listening posts: Help us understand individual customer needs and experiences closer to real-time. What feedback to gather.

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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

Empathy alone is like voice of the customer (VoC) initiatives that fail to close the loop—offering zero value to clients and accelerating their path to churn. In fact, for many clients, hearing “we understand your frustration” without a clear plan to resolve the issue only deepens dissatisfaction.

CX 429
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Delete, Ignore, Snub or Engage? How Mature Companies Should Tackle Negative Social Media Feedback Analyses

eglobalis

McKinsey’s research highlights that personalized customer interactions significantly improve satisfaction. This not only closes the loop but also demonstrates a commitment to solving problems. This action generated positive buzz and reinforced their customer-centric reputation​.

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TOO EXPENSIVE OR NOT DELIVERING ON VALUE?

Futurelab

We ran a Voice of the Customer pilot for a much-loved global lifestyle product. But a small percentage of customers had issues with product quality, and their price complaints were not funny. They clearly did not get the same value as happy customers. That’s what my last week’s column was about. Well, almost.

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How to Improve the Customer Experience: Closing the Loop on Feedback

PeopleMetrics

Improvement is a relative concept. To improve, a thing must be measurably better than it once was. For example, this morning, I felt fatigued. And a coffee (or seven) improved my energy level so much I can now bench press a Honda Odyssey. It's nice to experience such clarity in cause and effect: my taking an action (i.e.,

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Nate Brown on why proactive CX is the next competitive battleground

Intercom, Inc.

As the Chief Experience Officer at Officium Labs and the co-founder of CX Accelerator , a virtual community for customer experience professionals, Nate has over a decade’s experience helping business leaders and employees create powerful end-to-end customer journeys. Voice of the customer.

CX 218