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Part 2: What’s in a Name? A Lot! The Importance of Knowing Your B2B Customers

TeamSupport

How well do you really know your customers? It’s the question we asked in Part 1 of this blog series and answered with why it’s important in maintaining and growing your B2B (business-to-business) customer relationships. But what about prospective, or future, customers? Is it worth the time to get to know them as well?

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