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CXM is what happens inside the organization in order to deliver an intentional customer experience. CXM is how we go from thinking CX is “nice to have” to act on it like what it is: a mindset, a strategy, and a business discipline. Like any part of business, CXM requires intentional strategy, design, and ongoing evaluation.
But, social suites that combine a strong social media strategy with a unified customer experience management (Unified-CXM) platform can more effectively drive the value of your social engagement to every corner of your enterprise. Fewer silos and dead ends. More collaboration and communication. Happier customers.
Governance and workflows: Automation and AI can supercharge your workflow, ensuring that content and messaging stays on-brand and in compliance across geographies. Unified publishing capabilities: The ability to publish content seamlessly across the channels that matter most to customers and adjusted for local preferences.
We all work in regulatory environments which govern the way we use data and protect customer privacy. Be clear on your primary use cases, your integration needs, compliance factors, the technology capabilities you need, the capacity to scale as you grow, and regulatory requirements. These use cases are not exhaustive.
Kaye Chapman is a Customer Experience and Learning Specialist, working with global Fortune 500, government, and private firms around the world to design outstanding customer experiences and to embed effective people development strategies. She is a CX Consultant, Author, and Speaker. LinkedIn : [link]. Website : [link]. LinkedIn : [link].
Data Privacy and Compliance Ensuring compliance with data privacy regulations, such as GDPR and CCPA , while collecting and analyzing customer data can be complex. Robust data governance practices are necessary for legal and ethical compliance.
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