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So, how do you make sure that every single customer is experiencing the brand the way you intended? Operational measures of brand promise execution, like mysteryshopping, provide a vital link between what you expect and the customer’s reality.
So, how do you make sure that every single customer is experiencing the brand the way you intended? Operational measures of brand promise execution, like mysteryshopping, provide a vital link between what you expect and the customer’s reality.
A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams. Chad Horenfeldt – Director of Customer Success at Kustomer. He is a thought leader, speaker, and has been the UK Customer Experience Awards Judge. . LinkedIn : [link] /.
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