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This article examines in detail how businesses in both B2B and B2C contexts are leveraging AI, sentiment analysis, voice-of-customer (VoC) platforms, predictiveanalytics, and streaming data to capture customer insights in the moment. Beyond call centers , text analytics is helping firms decode sentiment across channels.
Platform Overview Medallia is a cloud-based CX management software that provides survey features, sentiment analysis, sociallistening, and AI-powered insights. Medallia is known for its robust analytics and reporting capabilities, providing in-depth insights into customer feedback and trends.
Enterprise Plan (custom pricing) : It provides advanced user management, SSO, encryption, compliance options, and integrations with Salesforce and Tableau. Qualtrics stands out for its analytics and reporting tools. It allows users to dive deep into data, with features like cross-tabulation and predictiveanalytics.
Social suites platforms are designed just for this purpose. Your unified social suites strategy should: Capture actionable consumer insights. An omni-channel sociallistening strategy is the fuel that makes your customer experience engine run. Learn more about Sprinklr’s AI-powered sociallistening tool.
Each excels in niche areasthink razor-sharp sociallistening, hyper-scalable contact centers, or AI that predicts customer needs before theyre spoken. It also includes predictiveanalytics that spots customers at risk of leaving and identifies upsell opportunities. Webex Contact Center).
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