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How to prove the value of your customer experience programs – actionable advice from CX expert Jim Tincher

Intercom

Jim: In my first job out of college, I was going to visit my girlfriend, now my wife, in Connecticut. I went to my boss and said, “While I’m there, I’d like to visit a customer.” While only 5 to 10% of your customers are talking to you through surveys, all are talking to you through their behavior.