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Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest

eglobalis

Celebrating 15 almost 16 Years of CRM Playaz: A Look into The Commonwealth of Self Interest Last week, we had the amazing event in Atlanta, CRM Playaz IRL 2025 , hosted by the venerable “Godfather of CRM” Paul Greenberg and Brent Leary , an incredible team working together.

CRM 195
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Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

How to Make it Actionable: Centralize Data with CRM Tools: Ensure consistent access to client insights across teams and regions. Technology Gaps: Without advanced tools like CRM and AI, scaling empathy becomes inefficient and inconsistent. Use AI for Personalization: Tailor recommendations and responses based on client-specific data.

CX 493
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Agent AI Is Exploding in Contact Centers—Yet the Human Experience Remains Irreplaceable

eglobalis

A major telecommunications company faced significant challenges integrating AI solutions into their legacy billing and CRM systems, limiting AI efficacy to basic queries only. Integration and Data Silos A primary barrier to effective AI deployment is the complexity of integrating AI systems with existing legacy platforms.

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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

For instance, by connecting CRM data with operations and logistics platforms, B2B companies can proactively manage client expectations, offer accurate order tracking, and anticipate issues before they impact the client.

CX 514
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. For example, implementing a customer data platform or upgrading the CRM can help consolidate information about customer interactions, transactions, and preferences into one unified profile.

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Unicorns Dependency in CX – Here Is How You Avoid This “Trap”

ECXO

Chatbots, CRM systems, and AI-powered analytics can handle routine tasks, freeing up your team to focus on more complex issues. Tools like AI, CRM systems, and data analytics can reduce the workload on unicorns and allow your team to deliver a consistent experience. This reduces the need for unicorn-level problem-solving.

CX 334
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Lesson #36 Revisited: If People Are Already Using a CRM, Make It Easy for Them to View VoC Data

PeopleMetrics

CRM + VoC integration has gotten a whole lot easier (and smarter) with AI. Today, you can embed VoC insights right into CRM records, so reps or managers dont need to bounce between platforms. The License Wall Is Still Real In Listen or Die , I pointed out that CRM licenses are expensive. But now, the easy part is even easier.

VOC 62