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CEMs vs. CRMs (And Why You Need Both)

PeopleMetrics

Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. CRMs tell you what is happening (prospect & customer contact information, what they bought, when they bought it, how much was spent, size of their company, etc.);

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How to Leverage Your ISO 9001 Customer Satisfaction Survey to Build an Enduring Customer Experience Program

PeopleMetrics

A faster and cheaper alternative that offers enduring value is to invite your customers to audit your quality system for themselves utilizing Customer Experience Management (CEM) software – a robust platform to create, distribute and analyze surveys yourself. Print this article.

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6 Best Practices for Managing Volunteer Experience Programs for the Nonprofit Sector

PeopleMetrics

Customer Experience programs have become “table stakes” for enterprises looking to reduce customer churn and increase revenues through customer referrals and promoting their brand through word of mouth and social media posts. A central element of a true Customer Experience Management (CEM) program is “closing the loop”.

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SaaS Companies: Implement a Product NPS Program in 5 Simple Steps

PeopleMetrics

Simply contact PeopleMetrics at connect@peoplemetrics.com and one of our Customer Experience Managers will lead you through the process: 1. Leverage your CRM (i.e. Salesforce , HubSpot or Microsoft Dynamics ) to build a list of end-users across your entire customer landscape. Build your end-user database.

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