Taylor Reach Group

OCTOBER 14, 2020

If you agree that the above is a reasonable measure of expertise, then you should consider The Taylor Reach Group for your contact center, customer experience transformation initiatives. Experience. All Taylor Reach consultants have between 20 -44 years of contact center leadership and management experience. CRM Magazine.

Net Promoter Score 103

Net Promoter Score Contact Center Direct Marketing CRM 103

Customer Experience Matrix

OCTOBER 4, 2011

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. Sister company offers printing, direct mail and physical fulfillment.

Direct Marketing 83

Direct Marketing Education CRM Technology 83

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management.

Social Media 63

Social Media CRM Direct Marketing Engineering 63

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

B2B 49

B2B Customer Experience B2C NPS 49

SugarCRM

MARCH 6, 2020

Recent findings from Forrester show that two-thirds of Australian brands still struggle to deliver outstanding customer experiences. Too often, customer experience (CX) strategies sit siloed in different departments. SugarConnection isn’t just another customer experience conference. Why the discrepancy?

Customer Experience 47

Customer Experience CX CRM Direct Marketing 47

Customer Experience Matrix

NOVEMBER 18, 2011

This may be changing, as marketers see simple and effective testing in other areas like Web landing pages and paid search. Speaking as someone who trained in traditional direct marketing, where testing is an absolute religion, I can only hope so. Let’s face it: most marketing automation today is still pretty darn manual.

Social Media 69

Social Media Manufacturing CRM Direct Marketing 69

Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Social Media 78

Social Media Direct Marketing Start-ups Gaming 78