article thumbnail

Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

Furthermore, it investigates contemporary global trends in customer feedback strategies that advocate for a shift beyond simplistic metrics. These companies integrate NPS into broader customer experience strategies, complementing it with additional qualitative insights and metrics to paint a comprehensive picture.

NPS 468
article thumbnail

Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

eglobalis

Mini Business Cases: Real Companies Using This Approach Many companies use structured processes to evaluate and act on customer feedback when deciding whether to develop new features. Salesforce (United States) Salesforce frequently receives requests for new integrations and customization features from its B2B clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Empathy Won’t Save You: Why CX Thrives on Action, Not Sentiment but Outcomes?

eglobalis

How to Make it Actionable: Centralize Data with CRM Tools: Ensure consistent access to client insights across teams and regions. Technology Gaps: Without advanced tools like CRM and AI, scaling empathy becomes inefficient and inconsistent. Use AI for Personalization: Tailor recommendations and responses based on client-specific data.

CX 504
article thumbnail

Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

Similarly, regular cross-functional workshops can be beneficial for identifying and addressing pain points in the customer journey that may require multi-departmental efforts to resolve. In B2B settings, leveraging technology in this way supports a culture that prioritizes deep customer relationships and a commitment to service.

CX 520
article thumbnail

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis

ECXO

Redefining Customer Feedback: Embracing Comprehensive Metrics for Accurate Sentiment Analysis Introduction The Net Promoter Score (NPS) has long been a widely used metric for assessing customer loyalty, satisfaction, and the potential for customer churn as a relationship and transactional metric.

article thumbnail

AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

How It Helps Companies Overcome Challenges: Challenge: B2B companies often struggle with delivering relevant content to diverse customer segments. Solution: AI-powered CDPs like Oracle CX Unity and Salesforce Einstein unify customer data from multiple sources (e.g.,

B2B 399
article thumbnail

Customer Feedback Made Easy: The Ultimate CRM Survey Guide

SurveySensum

Your CRM is smart. It knows your customers names, emails, and past purchases. Thats where CRM surveys come in. Smarter marketing, better sales, and a customer experience that keeps people coming back. In this blog post, were cracking the code on CRM surveys. What is a CRM Survey? But is it futuristic?

CRM 52