ECXO

MARCH 11, 2025

Step 3: Identify and Prioritize Key Customer Journeys That Drive Business Outcomes Not all CX improvements will have the same impact on the business. Identify which customer touchpoints are most critical to revenue generation, retention, and operational efficiency.

B2B 310

B2B CX CX Transformation Net Promoter Score 310

eglobalis

JUNE 27, 2024

Introduction Delivering superior customer experience (CX) is paramount for business success. A well-crafted CX strategy transcends the superficial touchpoints of customer interaction, delving into the cohesive integration of all company divisions to deliver consistent, high-quality customer interactions.

Customer Experience 480

Customer Experience VOC Net Promoter Score Government 480

SurveySensum

APRIL 16, 2025

Your CRM is smart. It knows your customers names, emails, and past purchases. Thats where CRM surveys come in. Smarter marketing, better sales, and a customer experience that keeps people coming back. In this blog post, were cracking the code on CRM surveys. What is a CRM Survey? But is it futuristic?

CRM 52

CRM Customer Feedback NPS Touchpoint 52

ECXO

JULY 29, 2024

Real-Time Customer Data Platforms (CDPs) : Integrating data from various touchpoints to offer a unified view of the customer. Firms like BlueConic, Adobe, RedPoint Global, and Exponea use CDPs to enable real-time analysis and personalized customer interactions. Customer Surveys : Fundamental for gathering direct feedback.

Customer Experience 380

Customer Experience Net Promoter Score VOC Government 380

eglobalis

MARCH 13, 2025

They want suppliers and partners who are easy to do business with, understand their needs, and provide consistent support across every touchpoint. Highlight Competitive Advantage : Show how a superior customer experience differentiates the company from competitors, potentially leading to increased market share.

CX 250

CX CX Transformation B2B B2C 250

ECXO

DECEMBER 25, 2024

Whats more, the COVID-19 pandemic accelerated this shift, as companies adopted digital tools and reimagined customer touchpoints to remain relevant. For businesses, this means the bar for customer experience (CX) is perpetually rising. Todays customers expect companies to: 1. I usually call them MoTs (Moments of Truth).

Customer Experience 156

Customer Experience Social Media CX E-commerce 156

eglobalis

OCTOBER 1, 2024

For example, Sales can provide insights on customer feedback directly to Marketing, allowing for more targeted campaigns. Additionally, integrating CRM systems with collaborative platforms can provide Sales and CX teams with real-time customer data, enabling more personalized and effective customer interactions.

CX 469

CX Finance Customer Journey Map Innovation 469

ECXO

AUGUST 19, 2024

Refined Customer Journey Mapping : Experimentation is particularly useful for refining customer journey maps. By testing different journey scenarios, businesses can identify the true paths customers take and optimize touchpoints, improving overall experience and alignment with customer expectations.

Customer Experience 369

Customer Experience Customer Journey Map Net Promoter Score B2B 369

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.

Customer Experience 450

Customer Experience Social Media Predictive Analytics Machine Learning 450

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 400

B2B Customer Experience Touchpoint B2C 400

ECXO

FEBRUARY 3, 2025

This approach focuses on anticipation, relationship-building, and ensuring every touchpoint feels thoughtful and intentional. In this article, well explore the differences between reactive and proactive sales, show how bad sales experiences drive customers away, and give concrete steps to build a process that creates loyal, happy customers.

Sales 259

Sales Customer Experience E-commerce Start-ups 259

ECXO

JUNE 23, 2024

Firstly, it’s crucial to assess your current customer service processes and identify areas that can be improved to align with the customer success approach. This involves analyzing customer feedback, support interactions, and overall customer satisfaction metrics to pinpoint areas for enhancement.

CX 358

CX Customer Satisfaction Innovation Education 358

ECXO

JULY 26, 2023

Our focus in this article is on leveraging real-time customer data to provide richer, meaningful end-to-end customer experiences at every touchpoint. — Before going any further, thank you Corinna Klaes for your invaluable feedback. A single, dynamic view of each account delivers intelligence in real time.

Predictive Analytics 296

Predictive Analytics Education CX Touchpoint 296

SurveySensum

JULY 25, 2019

Research says that 57% of customers have stopped buying from a company because a competitor provided a better experience. Closing the loop with customer feedback doesn’t need to be difficult at all. . Listen to the customers constantly. Integrate feedback with CRM, Point of Sale, In-App, and Website.

Close the Loop 74

Close the Loop Customer Feedback Net Promoter Score CEM 74

ECXO

AUGUST 21, 2024

Creating Value and Building Relationships Just as gold is valuable and sought after, a successful customer experience organization creates value in every interaction. They build strong, trust-based relationships with their customers, ensuring that each touchpoint is meaningful and contributes to customer loyalty and satisfaction.

CX 156

CX Social Media Predictive Analytics Touchpoint 156

SurveySensum

APRIL 28, 2025

Heres the thing – 77% of customers have a more favourable view of brands that ask for and accept customer feedback. Thats where Voice of Customer (VoC) programs come in! But what is VOC, why is it crucial, and how can you leverage it to improve customer satisfaction and business growth? Lets dive in!

VOC 52

VOC Social Media Voice of the Customer Net Promoter Score 52

SurveySensum

DECEMBER 30, 2024

CustomerGauge has been specifically built to cater to B2B and handle complex, multi-touchpoint journeys and various account sizes. Built from the ground up around the Accounts Experience methodology, CustomerGauge offers B2B brands guidance for customer surveying and revenue growth, among other things. What is CustomerGauge?

Sentiment Analysis 52

Sentiment Analysis Machine Learning NPS B2B 52

Hodusoft

APRIL 24, 2025

A single negative experience with an insurance company can affect customer loyalty. Lack of Personalization Customers expect tailored services based on their needs and past interactions. The insurance companies that don’t have integrated CRM systems, struggle to provide personalized service.

Contact Center 52

Contact Center Customer Retention Data Entry CRM 52

InteractionMetrics

NOVEMBER 21, 2024

A Step-by-Step Process to Improve Customer Service If you’re looking for a structured way to improve customer service, follow this proven approach: Take Inventory of Customer Touchpoints Use surveys tailored to specific interactions, whether it’s tech support, warranty issues, or repairs.

Customer Service 52

Customer Service Mystery Shopping Net Promoter Score Customer Journey Map 52

Experience Investigators

JANUARY 7, 2025

Customer Touchpoints : Your CX program centers on customer touchpoints, which are every point of interaction with customers (both direct and indirect). Measurement should include both customer feedback data AND operational data. Be sure to listen for untold customer feedback , too.

Customer Experience 52

Customer Experience Customer Journey Map Touchpoint CX 52

SurveySensum

SEPTEMBER 30, 2024

Paying extra for every new touchpoint or ad-hoc survey? And not just this, its basic DIY capabilities limit customization, leaving you with a tool that doesn’t fully meet your needs. LitmusWorld is a CX tool that offers basic DIY capabilities for managing surveys and touchpoints. Why Look for LitmusWorld Alternatives?

Customer Feedback 52

Customer Feedback Social Media Touchpoint Sentiment Analysis 52

Callminer

FEBRUARY 27, 2019

While the cost of in-person interviews is the highest among all forms of interview, it is still considered to be the most useful form for building trusting customer relationships. Hospitality isn’t just about providing what a customer (guest) asks for. Analyze your customer feedback data and scrutinize it. “A

Voice of the Customer 174

Voice of the Customer VOC Mystery Shopping Social Media 174

Intercom, Inc.

JUNE 14, 2022

Customer relationship management (CRM) is a strategy and methodology that revolves around using data and feedback to build authentic, meaningful relationships with prospects and customers, keeping them connected and loyal to your company. What is customer relationship marketing? .

Customer Relationship Management 118

Customer Relationship Management Customer Relationship CRM Social Media 118

SurveySensum

DECEMBER 27, 2024

Customer satisfaction is at the heart of every successful business, and getting it right involves more than just good service – its about creating a smooth experience and being responsive to what your customers want. CRM From an internal viewpoint, its useful for your employees to have a solid understanding of your customers.

Technology 52

Technology Technology Artificial Intelligence CX 52

SurveySensum

OCTOBER 4, 2023

What is an Automotive Customer Feedback Tool? How to Choose the Right Automotive Customer Feedback Tool? An automotive customer feedback tool is software designed to collect, manage, and analyze customer feedback and opinions within the automotive industry. Let’s dive into each tool here.

Customer Feedback 52

Customer Feedback Sentiment Analysis Text Analytics CRM 52

SurveySensum

FEBRUARY 17, 2025

Are you still analyzing your customer feedback manually? In this digital age, where feedback can be gathered from multiple sources from social media posts to online reviews, it has become imperative that you dont miss anything as each of these customer activities can be valuable for your business. Lets find out more.

Text Analytics 52

Text Analytics Sentiment Analysis Social Media Machine Learning 52

Totango

JULY 8, 2022

However, it’s important to note that you can’t support a value-driven model by using unwieldy monolithic CS platforms, piecemeal CS solutions, or by trying to force-fit your CRM system. Totango is the first and only composable customer success platform in the market. Shift Right with Totango .

CRM 109

CRM Customer Retention Start-ups Touchpoint 109

Retently

JANUARY 13, 2025

Multi-Channel Support for Diverse Customer Touchpoints Customers interact with your business in many ways emails, live chat, mobile apps, social media, and more. Whether your customers are reaching out via support tickets or navigating your website, the best tools offer flexible deployment options to meet them where they are.

Sentiment Analysis 117

Sentiment Analysis Net Promoter Score NPS Touchpoint 117

Zendesk

FEBRUARY 10, 2022

Given the important role CX plays in boosting customer retention and loyalty, it’s critical for companies to make it a priority. Consistently reevaluate customer feedback and analyze real-time data to identify areas of improvement. What is customer experience optimization? Not sure where to start?

Customer Experience 98

Customer Experience Unstructured Data Customer Journey Map Net Promoter Score 98

PeopleMetrics

DECEMBER 12, 2017

“Customer Experience Management (CEM) and Customer Relationship Management (CRM) are the same, right?”. While it may be true that at their core, both systems revolve around the key interactions a customer has with your brand, CRMs and CEMs serve distinctly different purposes and operate from two contrasting angles.

CEM 84

CEM CRM Customer Relationship Management VOC 84

Zendesk

NOVEMBER 1, 2021

Customer success (CS) teams focus on understanding customers’ goals and helping clients achieve their desired outcomes with a purchased product or service. Meanwhile, customer experience (CX) teams work hard to provide great experiences at every single touchpoint, from discovery to purchase and beyond. Expansion stage.

Customer Experience 98

Customer Experience Net Promoter Score Touchpoint CRM 98

Lumoa

FEBRUARY 15, 2021

Customer experience integrations help you to automate your customer experience. For example, you probably have integrated your CRM with your helpdesk already to get a better view of your customers so you can be even more efficient when solving their issues. For this, we will need to integrate into your platform of choice.

Customer Experience 88

Customer Experience CRM Finance Close the Loop 88

Lumoa

JANUARY 3, 2023

It would be ideal if you already know your customers’ digital behaviors. For example, how often do they access a particular service (Google Analytics), or how much do they purchase (CRM), etc. With Lumoa, it’s never been easier to gain powerful insights from customer feedback. Attitudinal questions.

NPS 147

NPS Touchpoint Construction Close the Loop 147

InteractionMetrics

APRIL 17, 2025

Its a curated list of 17 Qualtrics alternatives, each chosen for a specific strengthwhether thats streamlined online surveys, better integrations, or smarter ways to tie customer feedback data to revenue. (If AskNicely AskNicely is a great fit for service-focused teams that need fast, actionable customer feedback.

E-commerce 40

E-commerce Hospitality Hospitality Sentiment Analysis 40

Aquire

JULY 6, 2021

The B2B customer journey is a complex matter, packed with a host of different touchpoints that affect customer experience. Understanding that complexity is essential in planning your customer service and marketing strategies. Definition of B2B customer journey. Lay out the different touchpoints.

B2B 116

B2B Customer Journey Map B2C Touchpoint 116

ECXO

SEPTEMBER 30, 2024

Utilizing cloud-based collaboration tools and customer relationship management (CRM) systems can streamline communication and ensure that all teams have access to real-time customer data. This transparency allows for timely and informed decision-making, ultimately contributing to a better customer experience.

Sales 156

Sales Customer Experience Innovation Customer Feedback 156

SurveySensum

FEBRUARY 13, 2025

Are you capturing feedback at all the relevant touchpoints/customer interactions handled by multiple teams? Are you asking for feedback from the right people and through the right channel? Thats why, NPS is measured at every touchpoint of marketing, sales, product, after-sales, onboarding, support, and renewal.

Net Promoter Score 52

Net Promoter Score NPS Close the Loop Sentiment Analysis 52