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8 Ways Modern CRM is Reshaping The Manufacturing Industry

SugarCRM

Customer relationship management (CRM) solutions serve as a hub of this transformation and help organizations turn transformation investments into revenue. In this article, we will explore a few of the top ways companies are using CRM solutions to revolutionize the manufacturing sector.

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Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services

Intercom

Customer engagement is defined as communicating with your customers over the course of their journey – from acquiring, onboarding, and nurturing to supporting and retaining – to help them get to the outcome they want. Effective customer engagement holds the key to customer retention and loyalty.