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I started Beyond Philosophy 20 years ago when Customer Experience was the next big thing; the new concept that was going to change everything in business. The last big thing, CustomerRelationshipManagement (CRM), was old news. Now, in 2022, I see the next big thing: Customer Science.
When I was starting out it was all about Total Quality Management and Business Process Reengineering. Then, following that was CustomerRelationshipManagement (CRM). Starting in the 90s and over the last 20 years, it has been Customer Experience. I have experienced many waves of change in my career.
Better customer insights “To gain customer insights, we must understand that we are prisoners of what we know and what we believe.” This statement by renowned managementconsultant and academic Mohanbir Sawhney is extremely relevant in this context.
He has been named as one of the world’s ‘Top 150 Business Influencers’ by LinkedIn, and The Financial Times has recognized his company Beyond Philosophy as being one of the best managementconsultancies for two years in a row. Chip Bell – Author, Keynote Speaker, Consultant . LinkedIn : [link]. LinkedIn : [link].
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