CRM Customer Relationship Direct Marketing 
Zendesk
DECEMBER 2, 2021
It’s a form of direct marketing that tells potential customers who you are and how your company can benefit them. It also allows you to establish credibility and create a human connection, which is vital for building a healthy customer base. This is where having a robust CRM comes in handy. What is a sales letter?
Gainsight
SEPTEMBER 5, 2019
It’s not enough to engage with your customers one event at a time. Automating customer interactions turns your customer relationship into a series of ongoing engagements that ultimately lead to a higher satisfaction rate. Instead, they need to be wined and dined on a regular basis.
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