Customer Experience Matrix

OCTOBER 4, 2011

I spent yesterday prowling the exhibit hall at the Direct Marketing Association annual conference in Boston. This uncovered several additional candidates for mid-tier business-to-consumer marketing automation. Sister company offers printing, direct mail and physical fulfillment. Cleveland-based with mostly local clients.

Direct Marketing 83

Direct Marketing Education CRM Technology 83

Customer Experience Matrix

FEBRUARY 23, 2011

MarketingPilot started as an operations management tool for mid-size direct marketers, with features for project management, list and media buying, source code tracking, expense capture, and vendor management.

Social Media 63

Social Media CRM Direct Marketing Engineering 63

Customer Experience Matrix

NOVEMBER 18, 2011

Beyond the execution technology itself, these features will require substantial increase in analytical horsepower to make sense of the results. Many marketing automation vendors have added mobile interfaces for the marketers and salespeople who work with them. Plenty of video is used already in marketing promotions.

Social Media 69

Social Media Manufacturing CRM Direct Marketing 69

Customer Experience Matrix

FEBRUARY 2, 2010

It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM). Nor am I arguing that database and digital marketing have nothing in common.

Social Media 78

Social Media Direct Marketing Start-ups Gaming 78

SugarCRM

MARCH 6, 2020

Despite all the recent developments in CX technology, many Australian and New Zealand companies are still unsure how to make the most of the various tools at their disposal. In the closing keynote, he’ll explore the psychology of brand loyalty and share what leading companies do to deliver a phenomenal customer experience that scales.

Customer Experience 47

Customer Experience CX CRM Direct Marketing 47

Comm100

NOVEMBER 14, 2017

Not only does the technology change, but also changing customer demands and legislation often require new business practices and procedures. Jeremy Watkin – Bringing the right people and technology together to deliver AWESOME customer experiences. Download Now. Should My Company Be Driving This? Author of The Service Culture Handbook.

Customer Service 64

Customer Service Social Media Contact Center Start-ups 64

SugarCRM

SEPTEMBER 26, 2019

At Sugar, we talk a lot about using technology to cultivate customers for life. The key, he said, is to first determine which technology will meet specific needs — and then build your experience around it. Julie Feller, Direct Marketing Manager, Cireson. But what does that look like in practice?

CX 20

CX Engineering Direct Marketing Gaming 20