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Agent AI Is Exploding in Contact Centers—Yet the Human Experience Remains Irreplaceable

eglobalis

A major telecommunications company faced significant challenges integrating AI solutions into their legacy billing and CRM systems, limiting AI efficacy to basic queries only. Integration and Data Silos A primary barrier to effective AI deployment is the complexity of integrating AI systems with existing legacy platforms.

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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

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For instance, by connecting CRM data with operations and logistics platforms, B2B companies can proactively manage client expectations, offer accurate order tracking, and anticipate issues before they impact the client.

CX 515
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. For example, implementing a customer data platform or upgrading the CRM can help consolidate information about customer interactions, transactions, and preferences into one unified profile.

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Ahead of the Curve: MarTech-Driven Customer Experience Evolution

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” Personalization Engines Personalization tools such as Sitecore, Oracle, SAP, Dynamic Yield and Optimizely deliver tailored content and product recommendations based on individual user data. These engines analyse customer behaviour, preferences, and purchase history to provide a more relevant and customized experience.

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Beyond the Ask: A Practical Guide to Deciding Which Customer Feedback to Act On

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Will it require significant engineering hours or new infrastructure? Challenges : Evaluating feasibility involves input from product teams, designers, R&D, engineers, and operations. A large enterprise client requested deeper integration with their proprietary CRM system.

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Growth vs. Customer Experience: A Dilemma?

ECXO

154 Actionable Steps to Use Customer Experience to Fuel Growth Using customer experience (CX) as a growth engine requires strategic planning and execution. Example Action: Implement AI-driven recommendation engines on your website to suggest products or services based on browsing history.

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Designing and Rolling Out a Global Customer Experience Strategy

ECXO

This process involves leveraging a range of solutions, including Customer Relationship Management (CRM) systems, Voice of Customer (VOC) programs, Customer Data Platforms (CDPs), real-time analytics systems, and other tools to track customer interactions and glean insights.