SugarCRM

OCTOBER 12, 2021

Marketing automation and predictive analytics are among those game-changers. Many CRMs have evolved into MAP platforms to enable automation across multiple marketing processes and channels. The best part about automation, however, is that it has opened the door to predictive analytics in marketing.

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SugarCRM

SEPTEMBER 10, 2024

For business continuity and customer service, a customer relationship management (CRM) system is essential. But not all CRMs are the same. When choosing CRM software, we have one of two choices: a bespoke CRM (AKA a custom CRM) or an off the shelf CRM (out of the box). What we'll Cover: What Is Bespoke CRM?

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SugarCRM

OCTOBER 24, 2023

In today’s business landscape, it’s hard to find an organization that operates without CRM tools, even in its primitive forms. However, with recent technological advancements, Artificial Intelligence (AI) and Machine Learning (ML) capabilities have become infused in all sorts of tools, and CRMs are no exception.

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SugarCRM

SEPTEMBER 26, 2023

Discover some insights in this article that will help you use AI CRM insights to grow your business and accelerate your CX efforts. One perfect example of leveraging CRM systems is running analytics on invoice information in your ERP tool to help predict and offer your sales and marketing teams actionable insights.

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SugarCRM

NOVEMBER 16, 2023

This is why robust CRM is mandatory, regardless of your niche or industry. Robust solutions offer many ways to build and tweak existing processes, letting your organization adapt the CRM to its needs, not vice versa. However, many CRMs today still operate on fractured systems and cannot unify said data.

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