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To truly understand your customers, you need to centralize this data. A CRM system or VoC analytics platform can help integrate data from different sources, giving you a unified view of customer sentiment and trends. Leverage AI-powered analytics to uncover deeper insights from structured and unstructureddata.
In simple terms, text analytics tools leverage machine learning, NLP, and other AI capabilities to break down unstructureddata from customer feedback, online reviews, customer support chat, etc. It is widely used in academic research, social sciences, market research, and business intelligence to process text-based data.
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