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The ultimate marketing technology stack for 2019

Intercom, Inc.

We’ll start by breaking your marketing stack down into three key stages: Stage 1: Attract. But lead generation starts with traffic and this is what our first collection of tools will be taking care of. They don’t want to have to fill out forms and wait for lengthy follow-ups. Stage 2: Engage. Stage 3: Analyze and optimize.

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Wootric’s Deepa Subramanian on measuring the voice of the customer

Intercom, Inc.

Deepa joined me for a chat about everything from ways to prioritize customer experience to going all-in on machine learning. When building machine learning , large generic training models aren’t always the best. So I started there, and then I took a couple of detours, which will make sense someday.

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Assembly required – 45 sales tools to build the ultimate tech stack

Intercom, Inc.

The good news, particularly if you’re just getting started, is that you really only need two things: a framework for evaluating new tools and a few recommendations to kick off your search. I’ll share what we’ve learned while building our own tech stack and give you an inside look at the tools we’ve used to improve our sales motions. .

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Unleashing the Power of Real-Time Data: Enhancing Customer Understanding

ECXO

Start where you are. AI, automation and machine learning mean solutions are available to meet these expectations – at scale. Real-time inventory gives supply chains and vendors up-to-the-minute visibility on stock levels. So, let’s wrap up. This year is no different. They want to be seen as individuals.

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How customer support can keep up with customer expectations

Intercom, Inc.

We’ve found that offering new customers real-time support can improve NPS scores by up to 15% and drive incremental growth in new business revenue. Forward thinking companies are starting to make service a part of their product, with messaging at the core. They get a tip about how to fix the issue and the option to start a chat.”

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Tray.io’s VP of Marketing Alex Ortiz on embracing the era of automation

Intercom, Inc.

Instead, we’re entering an exciting new moment in marketing where AI tools not only have the ability to free up humans to do the best work of their careers, they are helping companies reach their customers in a highly personal and engaging way. Automate away the boring stuff or the things that are tripping us up in our work.

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Looking Ahead at CRM Trends for 2018

SugarCRM

For many, CRM trends for the New Year seem pointless for three main reasons: long technology development cycles, the industry’s obsession with one or two big ideas over the course of multiple years, and journalists’ penchant for trends that are either too obvious or too outlandish to really drive value. This must change.

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