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Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies

ECXO

Customer Success Uncovered: How SaaS and Manufacturing Win with Tailored Strategies Customer success has become a cornerstone for businesses aiming to foster long-term customer satisfaction, boost retention rates, and drive sustainable growth. In contrast, manufacturing companies are more transactional, focusing on individual sales.

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AI and Customer Experience: The Smarter, Faster, and More Personal Duo Redefining B2B Success

eglobalis

CRM, ERP, and marketing platforms) to create a 360-degree view of the customer. Example: A manufacturing company using Salesforce Einstein saw a 25% increase in customer engagement by delivering personalized product recommendations based on past purchases and browsing behaviour.

B2B 385
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B2B CX – Strategy & Business Alignment

ECXO

Example: A SaaS company may find that improving the onboarding journey reduces churn , while a manufacturing firm might prioritize faster issue resolution in after-sales support. Example: Implementing a Customer Data Platform (CDP) can consolidate insights from CRM, support tickets, and customer feedback , creating a 360-degree customer view.

B2B 311
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Unlocking the Practical CX Power of Design Thinking for B2B Companies: A Step-by-Step Guide

eglobalis

Example: Siemens collaborated with manufacturing clients to prototype a predictive maintenance system. Example: Salesforces integration of AI-driven analytics into their CRM platform stemmed from iterative testing and client feedback. The emphasis is on creating something users can interact with to provide actionable feedback.

B2B 288
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How to Lead a B2B CX Transformation Program—And Avoid Costly Mistakes

ECXO

Most B2B companies have vast amounts of customer data spread across CRM systems, support ticket databases, ERP platforms, websites, and more. For example, implementing a customer data platform or upgrading the CRM can help consolidate information about customer interactions, transactions, and preferences into one unified profile.

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How to Define and Execute a B2B Customer Experience Strategy

eglobalis

However, using CRM systems and customer analytics, businesses can track customer behavior and tailor interactions to their specific needs. Mini Business Cases Elevator Manufacturer: Schindler Group Case Schindler, a European elevator manufacturer, identified a gap in their customer journey.

B2B 375
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CRM Tools as a Catalyst for Collaborative Manufacturing

SugarCRM

The cornerstone of carrying business today, especially in manufacturing, is the ability to foster collaboration across teams, departments, and even across the supply chain. As such, collaborative manufacturing became a central theme in modern manufacturing, powered by CRM tools. Here’s where CRM tools enter the scenario.