article thumbnail

Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

In accounting, your Net Operating Profit number tells you nothing about causes. For instance, a company’s operating profit number is useless without additional metrics and other supporting information. For instance, a company’s operating profit number is useless without additional metrics and other supporting information.

NPS 456
article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRM … Customer Experience — What’s the Difference? All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). Lynn Hunsaker.

CRM 66
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Evolution of Business Relationships: Not B2B nor B2C, but H2H

ECXO

For instance: Customer Relationship Management (CRM) tools can help businesses understand individual customer preferences and history, enabling personalized communication and offers. Ethical Considerations and Social Responsibility In today’s world, the expectations from businesses have evolved beyond just generating profits.

B2C 156
article thumbnail

Customer Care … CRM … Customer Experience — What’s the Difference?

ClearAction

Customer Care … CRM … Customer Experience — What’s the Difference? All of these terms are components of customer experience management (CEM), which is the broadest and deepest way of viewing customers and their role in the success of any organization (for-profit, non-profit, or government). Lynn Hunsaker.

CRM 59
article thumbnail

Close.io CEO Steli Efti on the rights and wrongs of lead qualification

Intercom, Inc.

Steli is the CEO of Close.io , an inside sales CRM that helps startups and SMBs generate high-quality leads and close more deals. However, having an explicit non-ideal customer profile – who you won’t sell to – is just as important. But we’re highly profitable, and we’re going very fast. Short on time?

Sales 223
article thumbnail

CRM is the Enabler of Customer Experience

SugarCRM

So begins what I believe would be the nightmare of wrangling insurance companies, incessant waiting, securing a replacement rental vehicle, and working with the garage as the non-expert customer to finally receive a repaired car weeks later (if I was lucky). . Behind the Curtain: Traditional CRM isn’t Working.

CRM 52
article thumbnail

The ultimate sales glossary: 100 sales terms to know

Zendesk

Compared to B2B sales, B2C sales are usually more spontaneous and generate a lower profit per sale. But it can also refer to a non-transactional process, such as a prospect signing up for a company’s emails. Profit margin. Profit margin measures a company’s gross profit relative to its revenue. Conversion rate.

Sales 98